Romain Cartier, the real estate coach who can be seen on the "Recherche Appartement ou Maison" show on French TV channel M6, met Jean-François Bourdin and visited his beautiful Coldwell Banker agency in Boulogne-Billancourt. The brand new agency director told us about his career change, his communication strategies, and his close relationship with VITRINEMEDIA and its VM AGENCY.
Drawing on his long experience in the media (Le Figaro and then Vente-Privée), Jean-François Bourdin has made communication a key element of the Coldwell Banker agency's smooth operation in Boulogne-Billancourt, which he bought only a few months ago and completely overhauled.
Aware that the real estate industry is undergoing major changes, particularly in terms of digital technology, the young manager has set up a real communication strategy for the next six months, with a substantial budget.
Therefore, in addition to traditional media such as the national press, local press (2 magazines in Boulogne-Billancourt), and a mailing campaign (flyers in mailboxes), the Coldwell Banker agency also relied on the purchase of keywords and on natural referencing in order to appear on top of search engine results. A landing page was also designed to allow clients to make appointments and to be more responsive.
The highlight of the Coldwell Banker agency in Boulogne-Billancourt is its window display: a large main screen showing the main advertisements and several LED displays create a nice blend of information for passers-by.
It should be noted that this second column of displays was installed later and following VM AGENCY's recommendations, which resulted in an immediate increase in the number of visitors to the agency.
All of these communication actions have in any case allowed to bring in several new mandates, and even to close a sale in just 2 months of existence.
In addition to the point mentioned above, the Coldwell Banker agency worked in close collaboration with VM AGENCY for all its signage, and in particular for its logo.
Thanks to 3D projection, an interior logo was adopted, although it was not initially planned. We also provided support concerning City Hall and every administrative aspect.
All things considered, and for all the time it saves, but also for its real estate world expertise, Jean-François Bourdin can only recommend working with VM AGENCY, which offers 360° solutions to cover all communication services.