Is digital signage crucial for your brand image? At VITRINEMEDIA, we strongly believe so, in fact, we're convinced of it!
If you are at the head of several franchises, agencies or stores, you probably know that creating consistency in terms of communication - whether it is visual, digital or on paper - is no easy task. Information doesn't always flow properly between the group's different agencies, and there is sometimes a certain delay in the display or transmission of different elements.
Thanks to digital storefronts, these difficulties are a thing of the past! We'll make our case in this article.
Whether at the departmental, regional or territorial level, communicating via one's franchisees is not always easy.
Thanks to digital and LCD screens, you will not only be able to offer all your communication elements to every franchise or affiliate but also to create (or commission the creation of) specific content depending on the targeted location.
Your agencies will also be able to express themselves at their leisure and let their entire personality unfold, on a local level.
Communicating via digital screens means allowing yourself to ensure great fluidity in the transmission and management of your information. LCD technology guarantees flexibility, thanks to content management software that allows you to control the distribution of content on a local, regional and even national scale!
Franchises often report to headquarters that communication elements are not provided on time. These elements can also be created by the franchise itself, but often not in the best possible way. The result is a display lag that can potentially damage your brand image.
Opting for communication via digital screens and LCD supports means ensuring a graphic charter is respected, transmitting elements on time and displaying them at the best possible moments, in accordance with a previously established publication schedule.
Digital screens, which can be remotely controlled and easily programmed, encourage a sense of belonging to the brand, even in the case of a geographically remote franchised agency.
This bond will benefit all of the brand's employees, who will feel fully committed to their mission and will represent the values you advocate with pride and motivation.
Are you now convinced by the effectiveness of digital storefronts for your franchisees' communications? We couldn't agree more! Don't hesitate to ask us to show you our solutions.