With 4 agencies all located in the East zone of Paris - Bastille, Nation, Vincennes, and Espace 114 in the 11th arrondissement - the Citylife network offers a solid real estate experience to all the inhabitants of this part of Paris.
To boost their communication, Citylife's managers turned to VM AGENCY, VITRINEMEDIA's integrated communication agency, to broadcast a new advert in the cinema. The challenge was brilliantly met, and we tell you how in the following lines.
Specializing in buying/selling, renting, rental management, and life annuities, the Citylife network, which has been in existence for more than 15 years, has made its clients' real estate projects its main strength and priority.
It is by knowing the neighborhoods in which the 4 agencies are established inside out that Citylife's employees can perfectly accompany their clients from the beginning to the end of the project.
Citylife and VITRINEMEDIA share a history that is now several years old. After leaving the Guy Hoquet network, the whole identity of the agency network was entirely created, from the creation of the logo to the graphic charter, via the agency and façade concepts, the shop windows, and all the group's brands.
A relationship based on trust, which subsequently led the Citylife agency in Vincennes to call upon VM AGENCY for a very specific mission: to create a fifteen-second advert that will be shown in the capital's cinemas, to make Citylife known to the general public.
Thanks to the many skills gathered in-house, VM AGENCY's creative team produced the spot from A to Z: starting with the creation of the story board, writing of the text, filming, and recording of voice-overs. All this was handed over to Citylife in a DPX format, specific to the cinemas.
Do you also have specific needs in terms of communication requiring specialized knowledge? Call VM AGENCY!