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Standing out from the competition through communication

A man looks at property advertisements on a window screen

ESTATE AGENCIES: STAND OUT FROM THE COMPETITION THROUGH COMMUNICATION

Romain Cartier, known for his appearances on the show "Recherche Appartement ou Maison" broadcast on M6, is a real estate expert. Every week, he gives his advice to the VITRINEMEDIA community on how to improve your role as an estate agent and optimise your sales.

It's not easy to exist and to be noticed among the dozens of existing real estate agencies! However, by using the right tools, you will be able to stand out from the crowd and show your assets to your potential future clients.

In the following lines, we will show you that good communication will be your main battle horse to navigate on the road to success.

WHY STAND OUT FROM THE REAL ESTATE COMPETITION?

As mentioned in the introduction, the property market is a highly competitive sector in which it is not easy to find a place. It is therefore all the more difficult for the client to choose one agency over another, especially if the latter use the same traditional methods of communication.

Hence the importance of standing out, and going where the competition does not go. Be a trendsetter, surf on trends, and learn about the latest methods to effectively promote your properties: you won't regret it!


COMMUNICATE LESS TO COMMUNICATE BETTER

Being everywhere at once also means being nowhere and taking the risk of doing things in a shaky way. Let's take the example of social networks: it would be easy to invest in all existing social platforms (Facebook, Instagram, Snapchat, TikTok, Pinterest...). But is the idea really that good?

Our advice? Don't spread yourself too thin! Do fewer things, but do them well. Be good at the things you are good at, and leave aside, at least for a while, the things you have more difficulty with.


THINK OF THE FUTURE!

The future is tomorrow! And tomorrow, real estate agencies' communication will be very different from what is done today.

We advise you It's a good idea to start using video right away Whether you want to follow up your buyers or sell your properties, it will be your best asset to shine and make you noticed by potential new customers.

But don't forget the photo, which is obviously not to be neglected. For these, trust a professional who will have the eye to sublimate your property for sale. Quality, always quality!