Let's face it: the era of all paper for your real estate ads in the window is over and done with! In this new decade, which is about to come to an end as these lines are being written, digital has definitely taken over from print, offering its users more flexibility and dynamism.
Still in doubt? Here are 6 (good) reasons to definitely adopt digital storefronts from 2020.
What a convenience! Thanks to digital shop windows, and once you have set them up, all you need is a good Internet connection and a digital medium (smartphone, tablet, computer, etc.) to instantly correct, update, replace or add a new ad, thanks to content management software such as VM Live.
This saves a considerable amount of time and makes your work more comfortable, making it easier to be efficient and reactive, so that you can always display up-to-date information.
Before, only one space was occupied by a single sheet of paper with your property advertisement. But that was before!
Thanks to digital and LCD screens, several advertisements can occupy the same display space in succession, all in a much more dynamic way (of course) than was possible with print until now.
Animations, videos, photos galore: thanks to digital, anything goes!
There is no longer any need to run around looking for information by desperately contacting your head office: with digital technology, all the information to be shared is instantly and simultaneously accessible throughout the network of branches or sales outlets.
They can therefore display these elements at will, in complete autonomy. Local information, on the other hand, continues to be animated by the various agents on site, again autonomously and according to current events.
A considerable time saving and a comfort of work which will also make you gain in efficiency and reactivity, thus making it possible to always display up to date information
There's no point in denying it: today, almost all (we're talking about 90%) searches are done on the internet.
Customers have become accustomed to using their smartphones or computers to search for the future property of their dreams on a multitude of sites (including, we hope, yours).
So why continue to live out of step with the times by sticking with paper advertising?
By opting for digital signage, you will confirm your image as a modern estate agency that lives with the times.
As we know, customers need to be accompanied and reassured in their purchasing process. That's what you're there for!
But thanks to digital screens, you have an additional tool in your hands that offers you the opportunity to reassure the customer even more.
Why not proudly display your positive customer feedback and testimonials? Or show the social networks on which you are present?
Another example: take the opportunity to highlight key figures for the property sector, which will confirm the current dynamism of the sector and that it is therefore a good time to buy.
Managing digital screens in shop windows also means giving yourself the opportunity to create an advertising agency which, in the long term, will make the purchase of these screens profitable.
Whether or not they are related to the world of real estate, putting forward advertising messages from neighbouring retailers or partners will be a significant source of income. So why not do it?
So, are you ready to jump into the 21st century by adopting digital shop windows for your communication?