In addition to being a leader in window communication and the customer journey for real estate agencies, VITRINEMEDIA has all the assets to support fashion players in their own digital communication.
With the right use of digital screens in shop windows and in ready-to-wear, shoe and accessory shops, fashion retailers can develop their brand image, acquire new customers and better guide them.
We will show you how to do this in the following lines.
Did you know that, on average, a shop window is seen 8,000 times a day, and that this figure can rise to 80,000 times in exceptional locations with high footfall?
Note also thatthe window is the source of 50% of the traffic inside the shop. You will therefore easily realise that it is necessary to pamper it to get the best out of it.
Not really perceived as advertising by customers, the window is a very effective way to speak positively about your brand and to reach a maximum number of customers, whether already qualified or not. It is also the ideal place to highlight your important information, especially your current promotions.
The shop window is the source of 50% of the traffic inside the shop
Communicating via screens in the window means you canbe very reactive according to your sales contingencies.
For example, you may be communicating about a garment that is a big hit (and that's good for you) and then runs out of stock. Thanks to your digital and dynamic shop window, you will be able to change your message in no time, which will avoid creating frustration for your customer!
Overall, the time saved in managing your shop window communication will be significant.
Whatever the season, a few clicks will be enough to set up your new collection or promotion. Efficient, especially during the holiday season!
Convincing a customer to make a purchase does not stop with the use of your window display, however effective it may be.
Within the shop, dynamic screens will find their place to orientate your customers in an efficient and clear way, so that they can more easily find what they want.
In short, do not hesitate to contact VITRINEMEDIA to animate your shop window and your customer path: your fashion shop will only benefit from it!