Communicating in a modern way within a car dealership is now within the reach of many companies thanks to a variety of highly effective techniques.
There is generally no shortage of communication elements: services available to your customers, business news or current affairs are all opportunities for you to communicate.
But they still need to be effectively promoted: VITRINEMEDIA can assist you in your efforts.
We mentioned it above: there are numerous communication elements within a car dealership:
- Your know-how
It is an essential part of your communication: your teams have skills that should be highlighted to reassure your (future) customers. Highlight it in your communication media, around and inside your dealership: spread your communication campaigns about your services and the quality of your teams!
In recent advertising history, we have seen examples such as Renault with its famous "Who better than Renault to maintain your Renault", or BMW highlighting its mechanics' years of experience.
- Your services
The services you offer are also unique: online appointment booking, maintenance guaranteed by your brand, offers on additional products (tires, windshield washer fluid, brake pads...)... Once again, there is no shortage of elements.
Digital and LCD screens are fabulous tools to be able, in key areas of your spaces and concessions, to have a medium that broadcasts several different kinds of content to your customers and prospects.
In a reception or waiting area on the after-sales service side, for example, highlight several contents such as your customer reviews, the possibility of booking a maintenance appointment online or from your smartphone, of receiving an alert by SMS when your vehicle is ready, etc....
- Photos and videos of the vehicles
Whether you have collaborated with an influencer for the test of a vehicle or you are in possession of a video from a press test, your different screens can be animated in a thousand and one ways.
Videos with tests and customer verbatims are a fabulous ally to trigger a vehicle test request, and greatly increase your conversion rate!
Also think of photo slideshows, always effective to make you want to try the vehicle highlighted.
The content can be varied: photos, videos, motion design... An example of the possibilities that are available to you with the video below:
Having stories to tell is one thing, but it is also necessary to highlight them in an intelligible and effective way. For this purpose, VITRINEMEDIA has several solutions to offer you.
- The "container", screens to illuminate your communication
From your window to your interior spaces, our different screens will integrate harmoniously into your dealership.
The formats are multiple: VM Light&Play in 21.5', large LCD formats from 32 to 100'', image walls, etc.
- An intuitive control solution
VITRINEMEDIA has developed VM LIVE to make your life easier. VM LIVE is the best content management solution, intuitive and usable by everyone, that will allow you to manage and distribute your content from any device connected to the Internet.
From your smartphone, tablet or computer, you can choose which elements to highlight, and schedule these highlights at appropriate times.
- A creative studio at your disposal
VM STUDIO, c’est l’équipe de création de contenus digitaux et marketing de VITRINEMEDIA. Selon vos besoins, nous pouvons vous créer tout un tas de contenus sur-mesure : mise en avant d’un véhicule précis, communication sur l’ensemble du réseau, lumière sur un groupe de concessions…
Pour découvrir toutes nos solutions pour les concessions auto et moto, rendez-vous ici
VM STUDIO is the digital content creation and marketing team of VITRINEMEDIA. According to your needs, we can create a whole range of tailor-made content for you: highlighting a specific vehicle, communication over the entire network, highlighting a group of dealerships...
To discover all our solutions for car and motorcycle dealerships, go here
"There are many elements of communication within a car dealership."