Le point de vente du 21e siècle est en constante évolution. De nouveaux marchés, ainsi que de nouvelles façons de consommer émergent chaque jour et par conséquent, les commerces évoluent à leurs tours pour répondre aux attentes de leurs clients. L’écran est désormais à la fois synonyme d’innovation et de proximité. Aujourd’hui, il a trouvé son chemin jusque dans vos agences et points de vente.
The 21st century point of sale is constantly evolving. New markets and new ways of consuming are emerging every day and as a result, businesses are evolving to meet their customers' expectations. The screen is now synonymous with both innovation and proximity. Today, it has found its way into your agencies and points of sale.
Present in our daily lives in various sizes and functions to meet our needs, this technology is now being used in design.
Quite simply because the screen has exceeded - for almost a decade - its sole display function. By becoming touch-sensitive, it offers a new dimension of interaction and engagement. Users are already aware: their smartphone, tablet or connected watch have exposed them to this technology.
Client-screen interaction is a practical way to engage the brand in a dialogue with its audience. Whether for information, recreation or a combination of the two, the client is propelled into the center of the interaction. In this way, the client recovers his or her rightful place as the key element in the consumer chain.
Placed in front of or at the entrance to the point of sale, the screen becomes the real entrance door to the point of sale.
"Digital signage in a storefront window offering engagement is often experienced as entertainment."
With a screen that offers engaging interaction, the brand offers customers the opportunity to take control. They are the ones who seek information without feeling that they have a human component behind them. This offers both a sense of completion but also deepens the brand/customer relationship, which can lead to making a sale.
Finally, digital signage in the storefront offering engagement is often experienced as entertainment which allows the brand to stand out from the competition. The screen then allows enjoying a different experience that is sure to make an impression on the user-customer, thus optimizing brand engagement.