The point of sale of the 21st century is constantly evolving. New markets and new ways of consuming are emerging every day, and as a result, shops are evolving to meet their customers' expectations. The screen is now synonymous with bothinnovation and proximity. Today, it has found its way into your agencies and points of sale.
Present in our daily lives in various sizes and functions to meet our needs, this technology is now being used in design.
This is simply because the screen has gone beyond its sole function of display for almost a decade. By becoming tactile, it has offered a new dimension of interaction and engagement. Users are already familiar with it: their smartphones, tablets and even connected watches have given them a thorough grounding in the technology.
Customer-screen interaction is a convenient way to engage the brand in a dialogue with its audience. Whether for informational or recreational purposes or a mixture of both, the customer is propelled to the centre of it. Thus, he finds his rightful place as a key element in the consumption chain.
Placed in front of or at the entrance to the point of sale, thescreen becomes the real gateway to it.
Window displays offering engagement are often experienced as entertainment.
With a screen that offers an engaging interaction, the brand offers the customer to take control. He is the one searching for information without feeling like there is a human component behind him. This not only provides a sense of completion but also deepens the brand/customer relationship, which can lead to a sale.
Finally,window displays that offer engagement are often experienced as entertainment* which allows the brand to stand out from the competition. The screen provides a different experience that is sure to leave a lasting impression on the user/customer, thus optimising brand engagement.