The window of a real estate agency must be the perfect reflection of your identity. Not only does it have to disseminate information related to your field, such as the display of mandates and properties for sale or the agency's opening hours, but it must also and most importantly be perfectly visible while presenting the right content to make customers want to push your agency's door.
The following tips will help turn your storefront into an example of this kind.
It is a parameter that tends to be ignored when displaying elements in a window, but the location choice is just as important, if not more so than the information to be highlighted.
Light: the word is out. Depending on the orientation of your facade (north, south...), brightness will be an essential element to take into account and manage when setting up your digital screens and other written or photographic information.
Thus, the most elaborate communication element in the world can see its impact reduced to nil if it is poorly positioned. Avoid full sunlight areas, which are too bright, and, on the contrary, those that are in the shade.
Tailles des écrans, luminosité, contrastes : il y a une foule de paramètres à prendre en compte quand on fait le choix d’écrans digitaux pour la mise en avant de son contenu.
- Screen sizes
In the context of a real estate agency, varying the size of the different screens presented in the window seems to be an excellent solution. This will allow you to highlight the most important information of the moment on the largest of your screens when additional information will harmoniously occupy the smaller screens.
And for that, nothing could be simpler: the LCD screen ranges go from 21.5'' to 100'', and thanks to video walls or image walls, the assembled screens can be transformed into digital surfaces of any size!
- Screen brightness
Depending on sun exposure, the correct brightness of your displays will be of paramount importance. For example, if you are fully exposed to the south, an ultra-high brightness display of 4,000 cd/m2 will be the best solution. If, on the other hand, your window is located in a street that is slightly less exposed to the sun, a screen of 2,500 cd/m2 will normally be enough.
In any case, choose your screen's brightness carefully with a sales consultant during an on-site appointment, in your branches, in front of your window! Do not buy a screen remotely or without having confirmed the right technology and brightness with a professional who will be able to advise you on the right product for your needs and your agency in particular.
On the other hand, never work in a shop window with products with a brightness lower than 2500 cd/m2; screens of 300, 500 or 700 cd/M2 are reserved for indoor use, for meeting rooms, reception areas, station or airport lobbies!
“Brightness will be an essential element to take into account and manage when setting up your digital screens”
Portrait, landscape, inclined, and even double-sided or as a picture wall, every configuration is possible!
Choose the right screen for your window and its layout, of course, but also consider the template and model of real estate mandate you're using.
Especially since, even if everything is possible, changing the orientation of a screen is not done in a snap of a finger twice a day! For example, on one hand you will have to adapt your content, and on the other your stand or fixing system!
Good news, the orientation of your screen has nothing to do with its technical qualities. For instance, whether you want a portrait, landscape or tilted screen, you will have a choice between all the sizes, brightnesses and contrast options that exist on the market!
The only exception are two-sided screens (such as the VM DUO, which is a double-sided screen), which currently exist only in portrait format and cannot be tilted.
- Contrastes et couleurs
Having quality screens is one (good) thing , but getting the most out of them is another. Also, it will be necessary to make sure that your different screens are perfectly adjusted so that the contrasts and colors are bright and the readability is perfect.
Be ultra-vigilant on this point with the sales consultant who helps you, and check the contrasts, along with the depth of colors and blacks!
As good a real estate agent as you are, setting up an agency window represents specific expertise; rely on the know-how and experience of your sales consultant to guarantee the right technical choices are made!
At VITRINEMEDIA, we will help you in selecting the best screens for your business and according to the elements to be displayed, and we will assist you in highlighting all your content, including of course training in content management software and gateway management with business software.