Whether you are a complete beginner in the real estate business or have already been self-employed for several years, Romain Cartier's new book - Vendre Mieux l'Immobilier, published by Editions du Mécène - will serve as the ultimate reference for everyone to make their mark in the face of ever-increasing competition.
Co-written by Thibault Guillaume, founder and director of VITRINEMEDIA, and enhanced with examples and field experiences from Jean-David Lépineux, Co-Founder of Opinion System, the book Vendre Mieux l'Immobilier is meant for all hands.
As a partner of the event, we reveal the main lines of this book to you in exclusivity!
Between obligations and essential qualities, this chapter will show you how the real estate agent's profession is organized around two major axes: know-how and interpersonal skills.
The book will also give you tips on how to go about meeting your customers calmly in order to know which keys to use to accompany them in their purchase (or rental) act.
You may know this, but we can confirm it: a good organization is an essential success element in the real estate sector.
From the duties of the junior agent to the prospecting tools to be used on a daily basis, including making appointments and entering new mandates, this chapter will cover the essential organizational points of a successful organization.
Communication is an art: disseminating the right information at the right time and on the right networks is not always easy for everyone. Between online and offline, you have to know how to organize your communication at 360° to reach a wide audience.
Many tips will be given in this chapter to ensure that communication goes hand in hand with performance.
Between the personalities of sellers and future buyers, it is not always easy to find the right positioning to propose an offer and a service for each profile mentioned.
Through several chapters, techniques, such as the one called the "Swedish trick" will be discussed to calm buyers and ensure that their journey is as smooth as possible.
Lastly, in a final chapter, you will find a multitude of questions and answers that will help you to orient yourself effectively within the real estate agent profession.
Several interviews with major names in the real estate industry (Hervé Parent of the RENT show, Jean-François Buet of Buet Immobilier and former President of the FNAIM, Stéphane Moquet of the Orpi agency, Brice Cardi of L'Adresse...) will wrap up this book, indispensable for all real estate lovers!
MIEUX VENDRE L'IMMOBILIER is available in bookstores and online at :
Enjoy your reading!