Did you know that it takes an average of 3 to 5 seconds for a pedestrian to walk past a shop window; that's just enough time to pick up on the messages being shown and to record them.
But how to do that? Although there is no universal rule for choosing the best layout for your storefront, there are some tips to make your agency or point of sale as visible and attractive as possible!
Start by betting on light! By day and by night, your window will be visible and your communications can be consulted, even outside opening hours. This will allow you to reach all passers-by, even late or at night or after 5 pm on autumn and winter evenings.
In addition, the light highlights what you display in the window. Photos are more attractive, with more intense colors and better contrast, which encourages more potential customers to linger in front of your point of sale and enter it.
“In addition, the light enhances what you display in the window.”
There is nothing better than a window whose layout you can change regularly! Choose LED displays and hybrid LCD screens to switch between portrait and landscape communications.
For instance, the VM Light&Play range, with screens available at a brightness of 1000 or 1500 cd/m2, offers LCD screens that can be adapted in a few seconds to portrait or landscape formats. The fixing systems common to the LED panel ranges allow you to change their orientation using just one hand in the storefront, and the content management software allows you to change the orientation of the media to be broadcast in two clicks.
This will allow you to vary contents and present passers-by with a storefront that they will never get tired of and that will make them want to consult regularly to be informed of new offers or exclusive services. Moreover, this change in layout will also allow you to communicate regularly on your social networks by presenting a different window each time, which will certainly arouse the curiosity and interest of new customers.
The content you display in the window will make the difference and set you apart from your competitors. To do this, bet on the combination of LED displays and LCD screens. For example, for a real estate agency, LED displays can be used to display listings for sale or rental, while LCDs can be used to highlight your services, your team, your news and certain specific properties, such as atypical or exclusive properties.
For your LCD screen, use the solutions integrated with content management and control software to access new seasonal and exclusive content that will support your communications throughout the year: Mother's Day, Father's Day, sporting highlights of the year, back-to-school season, national holidays, etc. This is for example what the VM LIBRARY, VITRINEMEDIA's exclusive content library accessible to VM LIVE users, offers.
As for LED displays, do not skimp on the quality of the photos and ads you want to highlight: visual communication has a very important role to play in the customer experience and the purchase decision. The more visually attractive your window is, the more likely you are to expand your target audience and encourage people to enter.
And above all, you will have the best argument to convince potential sellers to entrust you with their properties, ideally exclusively! This is logical: each seller wants the most beautiful setting for their property, and the quality of the photos or content you will distribute will prove that you will be the team or agency best placed to get the most out of their house or apartment.
And finally, don't limit yourself to basic communication, vary the contents and formats to give yourself good visibility.
Are you hiring? Let it be known! Do you have a great team? Show it! You've sold a property in less than a week? Show it and claim your average time to sell an exclusive property!
These are the examples that will make the difference and set you apart from your competitors. Know how to find the right balance between your direct communication to sell (your current offers and promotions, properties available for sale or rent) and that around your activity which will show your expertise from a new angle (visuals of the districts in which you are located, presentation of your team members, recruitment campaigns).
Varying your communication will allow you to renew the interest of potential customers when they pass in front of your agency or point of sale but also to highlight other aspects of your business, such as the relational and human aspects, for example.
As a true communication tool, your storefront is also a reflection of your expertise, which is why it is essential to take care of its appearance and to broadcast as much contention your goods and services as on your team and your expertise, your specificities, your added value.
The use of illuminated displays and dynamic screens will allow you to be visible even from the opposite sidewalk and offer additional attractiveness to your offers.
For the rest, use new and different content that you change regularly to arouse the interest of passers-by and turn potential prospects into customers.