Two men shake hands with a woman next door.

Why keep in touch with one's former clients?

When we talk about prospecting, we often think of the long hours spent browsing classified ads online, making multiple phone calls or even slipping flyers into the mailboxes of the business area in question.

However, more rarely do we think of simply keeping in touch with former clients who have passed through the agency. And that's a pity. Here are a few good reasons to keep your former client base active.

Because they've been at the forefront of your success!

This is the most legitimate argument for keeping in touch with former customers: they have seen that your advice was good, since they bought a property through you!

By accompanying them, sometimes for several weeks, your customers have been able to see how effective your working methods are, and they also noticed that you were listening to their specific needs. And they probably know other people who can also benefit from this good advice...

Because they may have new needs!

Whether it's a real estate investment project or a move for an expanding family, your former clients surely have new specific needs that you can meet.

By contacting them from time to time, you might reach out to them at an ideal moment and be in the front row to accompany their new real estate projects.

Because they know the neighborhood better than anyone else.

Property for sale or for rent, upcoming moves, friends who want to change homes: your former clients know the area in which they've settled much better than you do!

By remembering them well, you may be able to capture information that will benefit you and bring you business.

So, think about this the next time you visit a former client's neighborhood: a phone call or an unexpected visit could very well pay off in a big way!

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