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Why keep in touch with one's former clients?

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WHY KEEP IN TOUCH WITH FORMER CUSTOMERS?

Romain Cartier, known for his appearances on the show "Recherche Appartement ou Maison" broadcast on M6, is a real estate expert. Every week, he gives the VITRINEMEDIA community his advice on how to improve your role as a real estate agent and optimise your sales.

When we talk about prospecting, we often think of the long hours spent searching through online classifieds, making numerous phone calls or putting flyers in the mailboxes of the area in question.

However, we rarely think of simply keeping in touch with former clients who have been through the agency, and this is not the case. Here are some good reasons to keep your former customer base active

BECAUSE THEY HAVE HAD A FRONT ROW SEAT TO YOUR SUCCESS!

This is the most legitimate argument for keeping in touch with former clients: they have seen that your advice was the right one, since they bought a property through you!

By accompanying them for several weeks, your clients have been able to see how effective your working methods were, but also that you were attentive to their specific needs. And they probably know other people to whom they can pass on this good advice...


BECAUSE THEY MAY HAVE NEW NEEDS!

Whether it's a property investment project or a move due to a growing family, your former clients are likely to have specific new needs that you can meet.

By contacting them from time to time, you may find yourself at the best of times and be in the front row to accompany their new real estate projects.


BECAUSE THEY KNOW THE AREA BETTER THAN ANYONE ELSE

Property for sale or rent, upcoming moves, friends who want to move house: your former customers know the area in which they settled much better than you do!

By remembering them, you may be able to capture information that will benefit you and bring you business.

So think about it the next time you are in the neighbourhood of one of your former customers: a phone call or an unannounced visit could very well be worth it!