Are all real estate properties sellable?

Romain Cartier, known for his appearances on the show "Recherche Appartement ou Maison" broadcast on M6, is a real estate expert. Every week, he gives the VITRINEMEDIA community his advice on how to improve your role as a real estate agent and optimise your sales.

There are many properties on the market, but can they all find a buyer within a reasonable time? The answer is "yes", under two conditions:

• There must be a common desire between you, the estate agent, and your seller client to successfully sell the property. Your conviction, your positive attitude and your desire to succeed will be decisive in the sales process and in the trust that your client will place in you. If you show yourself to be convincing, enthusiastic and calm when the property is entrusted to you, your seller client will be much more open to listening to your advice so that his property finds a buyer as quickly as possible. This means, among other things, reaching an agreement between you on the sale price of the property.

• The property must be put up for sale at the market price. Some research is needed to find the ideal price that will suit both your selling client and a potential buyer. This may require your client to make some concessions, especially if they are overvaluing their property, but it is up to you to provide them with explanations and evidence of the need to sell their property at the price you indicate and which will be in line with the supply and demand for real estate at the time of listing. This will make it much easier for you to sell a property whose price does not immediately scare away potential buyers, while at the same time having a satisfied seller who will have complete confidence in you.

If these two conditions are met, all properties can of course be sold within a reasonable timeframe that will satisfy both you and your seller. In short, "everything is sellable, but not at any price"!