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CITYLIFE MAKES ITS CINEMA COMMERCIALS WITH VM AGENCY

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CITYLIFE, THE NETWORK OF REAL ESTATE AGENCIES IN EASTERN PARIS

With 4 agencies all located in the eastern part of Paris - Bastille, Nation, Vincennes and Espace 114 in the 11th arrondissement - the Citylife network offers a solid real estate experience to all the inhabitants of this part of the capital.

To boost their communication, Citylife's directors called on VM AGENCE, VITRINEMEDIA's integrated communication agency, to broadcast a new cinema spot. The challenge was brilliantly met, and we tell you how in the following lines.

CITYLIFE, THE REAL ESTATE PROJECT AT THE HEART OF ITS PRIORITIES

Specialised in buying/selling, renting, rental management and life annuity, the Citylife network, which has been in existence for more than 15 years, has made its clients' property projects its main strength and priority.

By knowing the districts in which the 4 agencies are established, Citylife's employees can perfectly accompany their clients from the beginning to the end of the project.

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A CINEMA SPOT TO BOOST COMMUNICATION

Citylife and VITRINEMEDIA have been working together for several years now. After leaving the Guy Hoquet network, the entire identity of the agency network was created, from the creation of the logo to the graphic charter, including the agency and facade concepts, the windows and all the group's signs.

A relationship of trust, therefore, which led the Citylife agency in Vincennes to call on VM AGENCE for a very specific mission: to create a fifteen-second spot that will be broadcast in the capital's cinemas in order to make itself known to the general public.

Thanks to the many skills brought together internally, VM AGENCE's creative team produced the entire spot from A to Z: creation of the story board, writing of the text, filming, and recording of the voice-overs. Everything was delivered to Citylife in a DPX format specific to cinema.

Do you also have specific communication needs requiring specialised knowledge? Call on VM AGENCY!

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