Romain Cartier, real estate coach that you can find on M6 in the show "Recherche Appartement ou Maison", went to meet Jean-François Bourdin and his beautiful Coldwell Banker agency in Boulogne-Billancourt. The brand new agency director talked to us about his reconversion, his communication strategies, and his close relationship with VITRINEMEDIA and its VM AGENCY.
Drawing on his long experience in the media (Le Figaro and then Vente-Privée), Jean-François Bourdin has made communication a key element in the smooth running of the Coldwell Banker agency in Boulogne-Billancourt, which he bought only a few months ago and completely overhauled.
Aware that the real estate industry is changing rapidly, particularly in terms of digital technology, the young manager has put in place a real communication strategy over the next six months, with a substantial budget.
In addition to traditional media such as the national press, local press (2 magazines in Boulogne-Billancourt) and a mailing operation (flyers in letterboxes), the Coldwell Banker agency also relied on the purchase of keywords and on natural referencing in order to appear in the search engine results. A landing page was also designed to allow clients to make appointments on their own and to be more responsive.
THE HIGHLIGHT OF THE COLDWELL BANKER BRANCH IN BOULOGNE-BILLANCOURT IS ITS WINDOW DISPLAY: A LARGE MAIN SCREEN SHOWING THE MAIN ADVERTISEMENTS AND SEVERAL LED DISPLAYS CREATE A NICE MIX OF READING FOR PASSERS-BY.
IT SHOULD BE NOTED THAT THIS SECOND COLUMN OF DISPLAYS WAS INSTALLED LATE AND ON THE ADVICE OF THE VM AGENCY, WHICH IMMEDIATELY RESULTED IN AN INCREASE IN THE NUMBER OF VISITORS TO THE AGENCY.
ALL OF THESE COMMUNICATION ACTIONS HAVE IN ANY CASE ENABLED SEVERAL NEW MANDATES TO BE RECEIVED, AND EVEN A SALE TO BE MADE IN JUST TWO MONTHS OF EXISTENCE.
In addition to the point mentioned above, the Coldwell Banker agency worked closely with VM AGENCY for all its signage, and in particular for its sign.
Thanks to 3D projection, an interior logo was adopted which was not initially planned. Support was also provided in relation to the Town Hall and all the administrative aspects.
Overall, and for everything it saves in terms of time, but also for its expertise in the real estate world, Jean-François Bourdin can only advise working with VM AGENCY, which offers a 360° service to cover all communication services.