In 2012, Laetitia and Dan Adler, managers of DE FERLA estate agencies, opened their first agency in Paris, driven by a strong desire to undertake and to dust off the estate agent profession. 8 years later, the couple is at the head of 6 agencies spread across the capital.
Working since the beginning with VITRINEMEDIA and the communication agency Cornélius, the pair came back to us on this relationship of mutual trust that has developed over time.
Laetitia and Dan met with Romain Cartier at De Ferla's real estate agency in the 5th arrondissement of Paris to discuss their history and the many reasons for their success story.
According to Laetitia, the main characteristic of the De Ferla group is to develop their employees internally, so that they feel fully involved in the company's evolution. The proof of this winning recipe is the constant growth in turnover year after year.
Offering top-of-the-range services for different types of property, from serviced rooms to mansions, the De Ferla family has set out to treat both small and large clients in exactly the same way. Customer satisfaction is thus at the heart of their priorities.
The De Ferla agencies rely 100% on exclusivity: it is an effective way of showing the client all the quality work that has been done, and the best way to work under good conditions.
Finally, special attention has been paid to communication, with the creation of an upmarket, young, trendy and extremely qualitative image.
As soon as they set up their first agency in 2012, Laetitia and Dan Adler turned to VITRINEMEDIA in order to best reflect their vision of a streamlined style, in which it would be possible to linger on the window and at the same time see life unfold within the agency, in complete transparency.
The challenge was met from the moment we met our sales representative, who immediately understood the approach and was able to give us plenty of advice on how to install the VITRINEMEDIA products. Dan Adler says it loud and clear: the best products are those of VITRINEMEDIA!
The communications agency Cornelius, which belongs to the Vitrinemedia group, has been commissioned to install a new illuminated sign in the 5th arrondissement of Paris to highlight the De Ferla brand. The couple will not fail to call on Cornelius and the VM STUDIO designers in the near future for the installations and signs of the group's future branches!