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Hair salons and beauty institutes

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HAIR SALONS AND BEAUTY SALONS: HOW TO COMMUNICATE WELL?

Just like car dealerships and estate agents, hair salons and beauty salons have many opportunities to communicate.

But you need to be able to identify these communication elements and use them in the best possible way. We will give you some tips to help you see things more clearly.

WHY COMMUNICATE IN THE WINDOW OF YOUR HAIR SALON / BEAUTY SALON?

As you know, the shop window is your main communication medium: if it is well kept, it will catch your customer's eye, reassure them of the seriousness of your business and, if necessary, encourage them to push open the door of your shop.

Your shop window asserts your identity and allows you to highlight your own content. By working on it effectively, it will allow you to distinguish yourself from your competition.

Commercial offers, services, specialities, news: there are a thousand and one ways to express yourself through your shop window. We'll talk about this in the next section.

WHAT ELEMENTS SHOULD BE HIGHLIGHTED IN THE WINDOW OF A HAIRDRESSING SALON OR BEAUTY SALON?

As the manager of a beauty salon or a hairdressing salon, you are well placed to know that there is no shortage of communication elements to put forward on a shop window!

The first information that should naturally appear is your opening hours, your services and your prices: they are essential because it is undoubtedly the first information that your customer will look for.

In the immediate vicinity, think of your telephone number and your social network pages.

Your current commercial offers also have a place in your window: whether it's to mention a happy hour, a beauty afterwork, extended opening hours for the end-of-year celebrations or a one-off discount for students, you'll easily find something to feed it.

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WHAT TECHNICAL MEANS SHOULD BE USED TO ANIMATE A SHOP WINDOW?

At VITRINEMEDIA, our role is to make your shop window look beautiful! For all beauty and hairdressing professionals, we offer and supply a wide range of screens to effectively animate your shop window and the interior of your salon.

  • Different sizes of screens

From 21.5" VM Light&Play to large LCDs, there will always be one or more screens that will fit in your shop window or your interior.

And why not, vary the formats to create a wall of screens that will not fail to attract the eye of your customers and prospects!

  • Efficient control solutions

VM LIVE has been created to allow you to easily and intuitively control all your content from a simple connected device. Thanks to this software, you can choose which elements to communicate at what time.

VM STUDIO is the name of VITRINEMEDIA's integrated brand content team. On request, it will be able to create all or part of your content to make it truly remarkable.

  • A wide variety of formats

Motion design, videos, photos: with VITRINEMEDIA, everything is possible! We integrate all your communication media into your screens, as shown in the video below.

Would you like to know more or make a study for your showcase?

Contact us for more information!