The shop window is the ultimate weapon for any self-respecting estate agency: if it is well organised and presents relevant information, it will attract many customers, seduced by the diversity of your offer.
However, bringing a shop window to life is not easy: we will give you some advice on how to make it work in the best possible way.
Attracting the eyes of passers-by - and therefore of your future customers - and communicating your identity: these are the two essential elements to respect when setting up your shop window.
Although no shop window is perfect, there are nevertheless certain points to be respected so that it becomes a good pupil in the matter.
- An effective sign, an essential element
What better way to catch the eye of passers-by and motorists than with light and legibility? For the design of your sign, call on a communications agency and/or a teacher, and together you can think about the choices to be made, from the colours to the typography and the system for attaching it to the façade.
"Don't forget to submit a request for a sign, or DE, to your local town hall: prior validation of the project, which must be in accordance with town planning regulations, is essential.
Did you know?
Cornelius Communication is a specialist in communication for real estate agents and professionals in the real estate sector and is a reference in the creation and installation of signs and communication in windows and façades!
- Diversify your content
Although essential, the properties for sale should not take up the whole of your window display. There are many elements to communicate within an estate agency: customer feedback, photos of your team and sales statistics are all elements that should be intelligently put forward.
Catch the eye of passers-by - and therefore of your future customers - and communicate your identity
Are you torn between traditional screens and LED poster holders? The two systems are complementary: on the one hand, the LCD screen offers numerous solutions and allows you to multiply the content, on the other hand, the LED display, which is backlit, is more eye-catching while allowing you to make the most of the photos and visuals of your goods.
"Print your photos on the VM Backlight sheets provided for this purpose, for a perfect rendering and flamboyant colours!"
And why not play on the temporality of your content? Highlight goods suitable for families during school arrivals and departures, or capitalise on premium goods for senior citizens at theatre arrival and exit times, for example!
Good to know: there are many LCD solutions and formats to make your shop window look like no other. You can juggle between screen sizes, light intensities, double-sided screens, screen orientation (landscape or portrait) or even video walls (VM Videowalls) to make a lasting impression on your future customers.
"Create an environment that is consistent with your story and your positioning: this is the key to success!"
Article 3/4 from the series "Communication for real estate agencies". Find the other articles in this series:
1/4 - "Real Estate Agency: what to communicate about?"
2/4 - "Where should an estate agency communicate?"
4/4 - "How to communicate within an estate agency?"