There are many elements of communication to be used within an estate agency: whether it is a question of telling your story (storytelling), highlighting the relationship you have with your clients or emphasising the intrinsic qualities of your agency, there will always be something to communicate.
The stakes are twofold:
Highlighting your positive customer reviews: this will be much better publicity than anything else you can say!
However, it is not always easy to determine which elements should be highlighted. We'll give you some tips on how to do this.
The stars of your real estate agency are of course the different properties you offer for sale or rent! It is essential that they are displayed in your window, so that your customers can see the diversity of your offer.
If you have a dynamic LCD-type solution, you will not only be able to display all your ads in an aesthetic manner, but you can also take advantage of this to communicate on a host of other reassuring elements: customer reviews (collected by a solution such as Opinion System), verbatims, general rating of the agency, etc.
Your expertise will make all the difference, so display it in your window! Free estimates within 48 hours, home-staging advice, partnerships with other real estate professionals (architects, decorators, renovation companies, etc.) and photo reports are all elements that should be promoted and displayed between your most beautiful properties, your recent sales and your exclusivities.
Large format LED displays will differentiate your corporate content from your current mandates
Human relations are at the heart of the real estate agent's profession: trust is an essential driving force that will make all the difference once the time comes to sell.
The members of your team have their place in a quality communication that will reassure your clients: putting them forward, through Polaroid-type photos displayed in your agency, or through profile sheets presenting the specialities of each one, will humanise your activity even more.
The important thing is to create a link between your clients/prospects and the members of your team: this trust will be one of your essential assets.
What could be more reassuring for a customer than to see your goods sold in the last few months proudly displayed? Highlighting your efficiency is an essential part of your communication.
It shows that you are not only able to find customers for each of your properties, but also that you know how to sell at the right price, and quickly.
Your first target is indeed the sellers. Thus, by highlighting the average time you take to sell a property X or Y in your window, you will make it even easier for a prospect to think "if he has already sold a property like my flat in a short time, he will be efficient for my project because he knows the area and the demand well".
Highlighting your recent successes will convince your prospects and clients that you are the right agency for the job!
You now have more elements at your disposal to communicate effectively within your agency!
Article 1/4 from the series "Communication for estate agencies". Find the other articles in this series:
2/4 -"Where should an estate agency communicate?"
3/4 -"How to communicate on the window of an estate agency?"
4/4 -"How to communicate inside an estate agency ?"