In the first article, we discussed the communication elements to be used in your real estate agency.
However, these elements cannot be displayed on absolutely every means of communication available to you.
In order for your communication plan to be coherent, it will therefore be necessary to distribute your information in the most appropriate places: everything in its place, at the right time, and on the right media!
Your estate agency is obviously at the heart of your communication system. From your shop window to your business cards to the vehicles used by your staff, there are many ways to provide your customers with relevant information.
- Don't forget to dress up your vehicles
As an estate agent, you spend a lot of time in your car or on your two-wheeler to go from one visit to another. These different vehicles used are all elements of visibility for the advertising of your agency: by displaying your name, your logo and your contact details, you will maximise your chances of being contacted by new clients.
- Business cards, always effective
The business card remains an essential part of the real estate agent's toolkit. Ideally aesthetic, it should above all display clear information such as your name, first name, telephone number and e-mail address.
On the back, don't hesitate to mention the name of your agency, the address of its website, the social networks where you are present and active (we'll come back to this), and your logo.
"On the other hand, forget about the fax number, which is still visible on some business cards and does not give the agency a modern image.
- Focus on your office materials
Header paper, notepads, envelopes, contract sleeves or even key rings for your future buyers: your office materials will all be elements where your information (logo, telephone number, email address, etc.) should be proudly displayed.
Contact professionals in the field of personalisation of goodies and institutional supports to create and manufacture all your objects. The Cornelius Communication agency, for example, is a reference in these communication issues for real estate agencies!
Disseminate your information in the most appropriate places: everything in its place, at the right time, and on the right media!
The web and social networks are your two best friends! Who, today, does not have their mobile phone almost constantly connected to Instagram, Facebook or their emails? Many sales start online, on your website or on classified ads: make them your main assets.
- An up-to-date website
Having a website in the name of your company is, in 2019, essential. It guarantees your seriousness, especially when it is well maintained and regularly updated.
If this is not your cup of tea, don't hesitate to call on web professionals or a web agency to define your needs and the desired result together. They will also be able to help you with the updates to be made, and thus optimise your referencing.
- Natural referencing, an essential for good visibility
The referencing of your agency will be a major ally of your digital strategy: take care of it as well as you can. Once this is done, you will appear more frequently in the search results of your future clients and will be able to capture them in a specific geographical area.
To help you with this - technical but not necessarily complex - subject, you can rely on an agency or a team of experts in traffic management, or on the people who manage your website!
"The majority of Internet users click on the first 2 or 3 links of a search result: make sure you are there!
- Frequently updated social networks
Just like the website, being present on social networks is a must: communication is different there, and you can express things differently from the other tools at your disposal.
Facebook, Instagram and Twitter are often mentioned, but you can also invest in Pinterest, Youtube or even Snapchat if your communication is sufficiently diversified and original.
"2 out of 3 French people are present on at least one social network: enough to convince you to be present there too!
So, are you convinced by the different communication opportunities available to you?
Article 2/4 from the series "Communication for estate agencies". Find the other articles in this series:
1/4 - "Real estate agency: what to communicate about?"
3/4 -"How to communicate on the window of an estate agency?"
4/4 -"How to communicate inside an estate agency?"