While the shop window is often the main focus of attention and communication expenditure for a real estate agency, the interior of your space should not be neglected: once inside, a customer needs to be in a warm place that will make them feel confident.
There are different techniques to adopt to achieve this. We'll show you some of them in the following lines.
Your real estate agency should be like you: you have put your heart and soul into it, and it is important that your identity - and that of your staff - is palpable.
You can play on multiple elements to express what makes you a different agency: choice of colours, design, layout, materials or style will be as many playgrounds to explore.
It's logical, the designs of a Stéphane Plaza Immobilier agency and a CENTURY 21 agency are different and each tells the story and the positioning of the brands. Do the same with your agency: your location should tell the story of who you are!
As soon as they enter the agency, your future clients should feel at ease: it is therefore important to offer them a reception area that is up to scratch, with coffee and cold drinks available. Take advantage of this opportunity to include reassurance elements that will reassure your client in his choice of your agency (in no particular order: information on your team, exclusive mandates, real estate statistics, etc.)
"We also make sure that the agency is clean and tidy: there is no place for anarchy!
Your future client should feel comfortable.
It is important to accompany your client's journey through the agency. To do this, you have a number of communication elements at your disposal, to be arranged intelligently: posters on the walls, LED displays, illuminated supports scattered here and there...
You must speak out constantly, while taking care to regularly update your content, in a style that is consistent with your agency as a whole!
Article 3/4 from the series "Communication for estate agencies". Find the other articles in this series:
1/4 -"Real Estate Agency: what to communicate about?"
2/4 -"Where should an estate agency communicate?"
3/4 -"How to communicate on the window of an estate agency ?"