The window is the ultimate weapon of any self-respecting real estate agency: if it is well-organized and presents relevant information, it will attract many customers, seduced by the diversity of your offer.
But bringing an agency window to life is not an easy task: we will give you some tips to make the operation a success in the best possible way.
Attract the attention of passers-by - and therefore your future customers - and communicate on who you are: these are the 2 essential elements to be respected when setting your window up.
If no window is perfect, there are nevertheless points to be respected in order for it to earn top marks.
- An effective sign, an essential element
What other means than light and readability can effectively capture the eyes of passers-by and motorists? For the design of your sign, use a communication agency and/or a sign maker, you can think together about the right choices to adopt, from colours to typography, including the facade fixing system.
"Don't forget to submit a request for a sign, to your municipality's Town Hall: prior approval of the project, which must be in accordance with urban planning rules, is mandatory"
Did you know that?
Specialist in communication for real estate agents and professionals, Cornelius Communication is a point of contact when it comes to the creation and installation of signs and communication in windows and facades!
- Diversify your content
Although essential, the items for sale should not be allowed to hog the entirety of your window. There are many elements to communicate within a real estate agency: customer verbatims, a photo of your team and sales statistics are all elements that must be intelligently highlighted.
"Attract the attention of passers-by - and therefore your future customers - and communicate on who you are"
Votre cœur balance entre écrans traditionnels et porte-affiches à LED ? Les deux systèmes sont pourtant complémentaires : d’un côté, l’écran LCD offre de nombreuses solutions et permet de multiplier les contenus, de l’autre, l’afficheur LED, rétroéclairé, attire davantage l’oeil tout en permettant de tirer le meilleur avantage des photos et visuels de vos biens.
"Print your photos on the VM Backlight sheets designed for this purpose, for a perfect finish and flamboyant colors!"
And why not play on the temporality of your content? Promote family-friendly properties when arriving and departing from school, or capitalize on premium properties for seniors at the arrival and departure times of theatres, for example!
Good to know: there are many solutions and LCD formats so that your storefronts looks like no other. You can juggle between screen sizes, brightness intensities, double-sided screens, screen orientation (landscape or portrait) or even image walls (VM Vidéowalls) to mark the minds of your future customers.
"Create an environment that is consistent with your history and positioning: that is the key to success!"
Article 3/4 from the series "Communication for real estate agencies". Find the other articles of this series:
1/4 - “Real estate agency: what to communicate about?”
2/4 - "Where should a real estate agency communicate?"
4/4 - "How to communicate inside a real estate agency?"