The communication elements that can be used within a real estate agency are manifold: whether it is about telling your story (storytelling), highlighting the relationship you have with your clients or insisting on the intrinsic qualities of your agency, there will always be something to communicate about.
The stakes are twofold :
Highlighting your positive customer opinions will be a much better advertisement than anything you can say!
However, it is not always clear which elements should be highlighted. We will give you some tips to help you see things more clearly.
The stars of your real estate agency are of course the different properties you are offering for sale or rent! They must be highlighted right from your agency's window so that your customers can measure the diversity of your offer.
If you have a dynamic LCD solution, you will not only be able to display all your ads in an attractive way, but you will also be able to communicate on a lot of other reassurance elements: customer opinions (collected by an Opinion System solution), verbatims, the agency's general rating...
Your expertise will make all the difference, so display it right in your window too! Free estimates made within 48 hours, home staging advice, partnerships with other real estate professionals (architects, decorators, renovation companies...) or even photo reports will be so many elements that you will have to enhance and that you should diffuse between your most beautiful properties, your recent sales or your exclusive mandates.
“Large format LED displays will differentiate your institutional content from your current mandates”
Human relations are at the heart of the real estate agent's profession: trust is an essential driving force that will make all the difference when the time comes to sell.
The members of your team thus have their place in a quality communication that will reassure your customers: highlighting them, through Polaroid-type photos displayed within your agency, or through profile sheets presenting the specialties of each team member, will humanize your activity even more.
The important thing is to create a link between your customers/prospects and the members of your team: this trust will be one of your essential assets.
What could be more reassuring for a customer than to see a proud display of the properties you sold in the last few months? Highlighting your efficiency is an essential element of your communication.
This shows that you are not only able to find customers for each of the properties offered for sale, but that you also know how to sell at the right price, and quickly.
Your first target is the sellers. Thus, by highlighting as early as your storefront the average time you spend selling an X or Y property, you will make it even easier for a prospect to think "if they have already sold a property like my apartment in a short time, they will be efficient for my project because they know the area and the demand well".
Highlighting your recent successes means convincing your prospects and customers that you are the right agency for the job!
You now have more elements at your disposal to communicate effectively within your agency!
Article 1/4 from the series "Communication for real estate agencies". Find the other articles of this series:
2/4 - "Where should a real estate agency communicate?"
3/4 - "How to communicate on a real estate agency’s window?”
4/4 - "How to communicate inside a real estate agency?"