In a first article, we discussed the communication elements to be used within your real estate agency.
However, these elements cannot be displayed on every single means of communication at your disposal.
To ensure that your communication plan is coherent, it will, therefore, be necessary to spread your messages in the most appropriate places: everything in its place, at the right time, and on the right media!
Your real estate agency is obviously at the heart of your communication system. From your shop window to the vehicles used by your employee and your business cards, there are many ways to bring relevant information to your customers.
- Wrapping your vehicles in advertising decals should not be forgotten
As a real estate agent, you spend a significant amount of time in a car or on a bike to get from one visit to another. These different vehicles are all visibility elements for your agency's advertising: by displaying your name, logo and contact details, you will maximize your chances of being contacted by new customers.
- Business cards, always effective
The business card remains an essential element of the real estate agent's toolbox. Ideally aesthetic, it should above all display clear information such as your first and last name, telephone number, and e-mail address.
On its back, do not hesitate to mention the name of your agency, its website URL, the social networks where you are present and active (we will come back to this later), as well as your logo.
“However, let's drop the fax number, which is still visible on some business cards and does not give the agency an image of modernity”
- Bet on your office supplies
Letterhead, notepads, envelopes, contract pockets or keychains for your future buyers: your office supplies will be as many elements where your information (logo, telephone number, e-mail address...) should proudly be displayed.
Contact goodies and institutional media customization professionals to create and manufacture all your items. The Cornelius Communication agency is, for example, a point of contact for real estate agencies when it comes to these communication issues!
“Spreading your information in the most relevant places: everything in its right place, at the right time, and on the right media!”
INDISPENSABLE AND EFFECTIVE
The web and social networks are your two best friends! Who today does not have their mobile phone almost constantly connected to Instagram, Facebook or their emails? Many sales start online, on your website or on classified ad sites: turn them into your main assets.
- An up to date website
In 2019, it is essential to have a website in the name of your company. It guarantees your seriousness, especially when it is well maintained and regularly updated.
If this is not your cup of tea, do not hesitate to call on web professionals or a web agency to define together your needs and the desired look. They will also be able to assist you in the updates to be carried out, and thus optimize your search engine ranking.
- Natural referencing, an essential requirement for good visibility
The referencing of your agency will be a major ally of your digital strategy: treat it as well as you can. Once this is done, you will appear more frequently in the search results of your future customers and will be able to capture them in a specific geographical area.
To accompany you on this subject - technical but not necessarily complex - rely on an agency or team expert in traffic management, or on the people who manage your website!
“Most Internet users click on the first 2 or 3 links of a search result: make sure you appear in those!”
- Frequently updated social networks
Like with a website, being present on social networks is essential: communication is different, and you will be able to express things that are different from the other tools at your disposal.
Facebook, Instagram or Twitter are often mentioned, but you can also invest in Pinterest, Youtube or even Snapchat if your communication is diversified and original enough.
"2 out of 3 French people are present on at least one social network: this should be enough to convince you to be present there too!"
So, are you convinced by the different communication opportunities available to you?
Article 2/4 from the series "Communication for real estate agencies". Find the other articles of this series:
1/4 - “Real estate agency: what to communicate about?”
3/4 - "How to communicate on a real estate agency’s window?”
4/4 - "How to communicate inside a real estate agency?"