While the window is often the main focus of attention and communication spending for a real estate agency, you should not neglect the interior of your space: once inside, customers need to find themselves in a warm place that will give them confidence.
To achieve this, different techniques can be adopted. Some of them are revealed in the following lines.
Your real estate agency must look exactly like you: you have put your guts into it, and it is important that your identity - and that of your collaborators - be noticeable there.
You can play on multiple elements to express what makes your agency different: the choice of colors, design, layout, materials or style will be many playgrounds for you to explore.
It is only logical that the designs of a Stéphane Plaza Immobilier agency and a CENTURY 21 agency are different and each tells the story and positioning of the brands. Do the same with your agency: your place must tell the story of who you are!
As soon as they enter the agency, your future clients must feel comfortable: it is, therefore, important to offer them a reception area that is up to the task, with coffee and cold drinks at their disposal. Take the opportunity to include reassurance elements, which will comfort your client in the choice of your agency (jumbled together: information on your team, exclusive mandates, real estate statistics...)
"One must also make sure that the agency is clean and tidy: anarchy has no place there!"
"Your future client must feel comfortable."
It is advisable to accompany your client's journey within the agency. For this, you have at your disposal many communication elements, to be arranged intelligently: posters on the walls, LED displays, illuminated supports scattered here and there...
Communicating messages must be permanent, while ensuring that your content is regularly updated, in a style that is consistent with your entire agency!
Article 4/4 from the series "Communication for real estate agencies". Find the other articles of this series:
1/4 - “Real estate agency: what to communicate about?”
2/4 - "Where should a real estate agency communicate?"
3/4 - "How to communicate on a real estate agency’s window?”